Customer Analytics App

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Customer Analytics aims to increase customer value through improved insight in customer preferences and behavior. This application is an example of how data could be turned into actionable fact-based eye-opening insights. It gives more insights than a descriptive dashboard and enforces understandability between the analytics department and the business, but it could also be used by the business-users independently of the analytics department.


Segmentation Analysis
Subdivide customers into discrete customer groups that share similar behavioral or demographic characteristics. Diving into the behaviour of these groups reveals more details on the effectiveness of different marketing actions and allows for targeted marketing.
Cross-Sell Analysis
Determine the cross-sell density of product-group combinations: how often are products sold together? Enables revenue growth due to more relevant marketing actions.

This part contains a demonstration.
Margin Analysis
Break down the actual gross margin into different drivers, both on the supply chain side and the sales side of profit making, leading to a better understanding of buying patterns, marketing effectiveness and the impact on financial figures.

Segmentation Analysis

Share of Customers

Percentage of customers in each segment

Press the button Calculate Segments to get started!

Share of Revenue

Percentage contribution to the revenue in each segment

Press the button Calculate Segments to get started!

Details variable

Distribution of the selected variable over the segments

Details variable

Distribution of the selected variable over the segments

Details variable

Distribution of the selected variable over the segments

Segment profiles

Distribution of all variables over the segments

Press the button Calculate Segments to get started!

Comparison between simple and advanced segmentation

Distribution of the age and income groups over the segments

Clusterplot

Correlation and scatter plots for the variables selected for the clustering

Press the button Calculate Segments to get started!



Input panel

Calculating...

Cross-Sell Analysis


Demonstration

Network graph

Dots represent product-groups and lines connect product-groups that are often sold together

Press the button Calculate Cross-Sell to get started!
Calculating...
Error: Please lower the cross-sell density in the slider on the right, as no cross-sell meets the current cross-sell density.

Data table

Details about the cross-sells

Data table

More details about the cross-sellings

Network graph

Dots represent product-groups and lines represent cross-sells

Press the button Calculate Cross-Sell to get started!
Calculating...
Error: Please lower the cross-sell density in the slider on the right, as no cross-sell meets the current cross-sell density.

Input panel





Calculating...

Margin Analysis

Margin bridge

Different drivers show their contribution to the margin difference, where green means a positive and red a negative contribution

Details Products

Values of the drivers per product

Details Channels

Values of the drivers per channel

Full details

Values of the drivers per group, channel and product


Input panel